After the successful take off of the Style Up Summer Campaign of SM Makati, the SM Store is at it again – and now, extending it to a bigger crowd. Launching a nationwide online contest that challenges Filipinos, of all shapes and sizes, not only to make your OOTD game strong, but also to challenge you to free yourself from your fashion boundaries.
The all-new character
of The SM Store led to the birth of the Style Up campaign, following its bolder
attitude that lets your curate your wardrobe according to your liking - a
rather trendier, more straightforward, with a little bit of to a little too much
of edginess.
This Instagram-based
challenge, called #StyleUpMovement will
run for 4 weeks, starting on May 16 until June 12, 2016. The #StyleUpMovement highlights
three key trends that we know of today:
(1)
Color blocking – mix of vibrant
Style Up Colors
(2)
Athleisure – sports luxe with a
punch of vibrant Style Up colors
(3)
Patterns on patterns – geometric
prints in line with the Style Up theme
All contestants are
challenged to be creatively playful, as they follow the three themes. Towards
the end of the contest, four (4) winners will be chosen – and the one with the
most clever and fashionable entry wins P30,000 worth of shopping budget.
Learn more about how
it’s done through our fashion-squad leaders Jess Connelly, Mark Mcmahon, and
Kiana Valenciano, as they teach you how to pose, snap, and post for the #StyleUpMovement
Instagram takeover challenge.
For the complete
contest mechanics, visit The SM Store! Below are the ambassadors where you can take your inspirations from!
Are you ready to Style Up?
Xoxo,
Quinn
Long Live!
